“People’s” because we really understand what the households, individuals, businesses, traders, pro- fessionals, institutions and associations based in the areas in which we operate want. We know the places and the backgrounds, because they are ours too: the same ones we were established in and grew up with, living through the good and the hard times alike.
“People’s” because we provide support to those experiencing social hardship, those that work in the healthcare service and those who are committed to assuring the civil and cultural growth of our ci- ties. We are dedicated to guaranteeing this support constantly through our local foundations and our network of branches.
“People’s” because we are a bank for everyone who wishes to become a part of it, as shareholders or members. Their contribution is important. Always.